Integrated marketing management
Integrated marketing management represents the complex of marketing strategies and automation systems required to integrate processes, campaigns, channels, resources and technologies within the Marketing ecosystem.
There are three main types of process for carrying out marketing activities:
EXECUTIVE PROCESSES: MULTI-CHANNEL CAMPAIGN MANAGEMENT (MCCM)
These are the processes that analyze customer data, segment the target, and manage campaigns for offers for customers and partners.
OPERATIONAL PROCESSES: MARKETING RESOURCE MANAGEMENT (MRM)
These are the internal processes of the marketing and resource management department. They include financial planning and management, creative production, project management and marketing fulfillment.
ANALYTICAL PROCESSES: MARKETING PERFORMANCE MANAGEMENT (MPM)
These processes support the executive and operational processes as they act as roadmaps for planning, optimizing results and measuring performance (e.g. ROI). ZenCRM has developed and constantly enriches itself with new functionalities aimed precisely at the automation of these processes.
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