{"id":95455,"date":"2023-08-30T10:48:46","date_gmt":"2023-08-30T08:48:46","guid":{"rendered":"https:\/\/www.zenshare.it\/non-categorizzato\/digital-transformation-for-smes-why-are-many-companies-still-hesitating\/"},"modified":"2024-02-23T10:04:32","modified_gmt":"2024-02-23T09:04:32","slug":"digital-transformation-for-smes-why-are-many-companies-still-hesitating","status":"publish","type":"post","link":"https:\/\/www.zenshare.it\/en\/zenshare-en\/digital-transformation-for-smes-why-are-many-companies-still-hesitating\/","title":{"rendered":"Digital Transformation for SMEs: why are many companies still hesitating?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95455\" class=\"elementor elementor-95455 elementor-95412\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a484fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a484fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-00e5a77\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"00e5a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28519dc elementor-widget elementor-widget-text-editor\" data-id=\"28519dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Transformation is now a top priority to maintain competitiveness in the market and to keep pace with an ever-changing business environment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f6ad76e elementor-invisible\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"f6ad76e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ed7ac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"15ed7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"ti ti-pin2\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-230d978 elementor-invisible\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"230d978\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-432b14c elementor-widget-tablet__width-inherit elementor-widget elementor-widget-litho-heading\" data-id=\"432b14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"litho-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"litho-heading elementor-size-default\"><span class=\"litho-primary-title\">Digital change is the right answer to the growing demand for market flexibility. <\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1d265 elementor-widget elementor-widget-text-editor\" data-id=\"ef1d265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INTERZEN CONSULTING<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80d9927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80d9927\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424ef79\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"424ef79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dea270e elementor-widget elementor-widget-text-editor\" data-id=\"dea270e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"gmail-04xlpa\" style=\"line-height: 26.25pt;\">What are the main obstacles for SMEs in the Digital Transformation journey?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e9357 elementor-widget elementor-widget-text-editor\" data-id=\"07e9357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><span style=\"color: #75b020;\"><strong>Limited budget.<\/strong><\/span><br \/>SMEs may not have sufficient financial resources to invest in new technologies or specialized personnel.<\/li>\n<li><span style=\"color: #75b020;\"><strong>Insufficient technological knowledge<\/strong>.<\/span><br \/>The lack of technical skills within the company can hinder the adoption of digital solutions.<\/li>\n<li><strong><span style=\"color: #75b020;\">Traditional corporate culture.<\/span><br \/><\/strong>A conservative and change-resistant atmosphere can make it difficult to implement new work processes.<\/li>\n<li><strong><span style=\"color: #75b020;\">Fear of innovation.<\/span><br \/><\/strong>Reluctance to adopt new technologies may be motivated by concerns of jeopardizing the company&#8217;s stability.<\/li>\n<li><span style=\"color: #75b020;\"><strong>Security and privacy concerns<\/strong>.<\/span><br \/>Mistrust regarding data protection can discourage SMEs from migrating businesses to digital platforms.<\/li>\n<li><span style=\"color: #75b020;\"><strong>Limited time horizon.<\/strong><\/span><br \/>SMBs can be focused on managing routine day-to-day tasks, making planning for true digital transformation difficult. <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33dd1 elementor-widget elementor-widget-text-editor\" data-id=\"ce33dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"gmail-04xlpa\" style=\"line-height: 26.25pt;\">How to guide SMEs towards a digital future?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f695be3 elementor-widget elementor-widget-text-editor\" data-id=\"f695be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>A <strong>change of mentality<\/strong> is essential in order to make Digital Transformation perceived and accepted as a <strong>strategic lever for long-term growth and competitiveness.<\/strong><\/li>\n<li>Adopting a <strong>gradual strategy<\/strong> allows these companies to adapt to technological changes in a progressive way.<\/li>\n<li><strong>Staff training<\/strong> and the <strong>expert support<\/strong> can help overcome technical and cultural barriers. The consultants of the Interzen Team are specialized in accompanying even the most reluctant companies towards digitalisation.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-157e23e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"157e23e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8840d7e\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"8840d7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1f1612 elementor-widget elementor-widget-image\" data-id=\"e1f1612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.zenshare.it\/wp-content\/uploads\/2023\/08\/Case-study_2.jpg\" class=\"attachment-large size-large wp-image-95450\" alt=\"Case-study_ immagine\" srcset=\"https:\/\/www.zenshare.it\/wp-content\/uploads\/2023\/08\/Case-study_2.jpg 500w, https:\/\/www.zenshare.it\/wp-content\/uploads\/2023\/08\/Case-study_2-300x300.jpg 300w, https:\/\/www.zenshare.it\/wp-content\/uploads\/2023\/08\/Case-study_2-150x150.jpg 150w, https:\/\/www.zenshare.it\/wp-content\/uploads\/2023\/08\/Case-study_2-200x200.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70da1ac\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"70da1ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b40c853 elementor-widget elementor-widget-text-editor\" data-id=\"b40c853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover the <a href=\"https:\/\/www.zenshare.it\/en\/customers\/\" target=\"_blank\" rel=\"noopener\"><strong><u>success stories<\/u><\/strong><\/a> of the companies that have already undertaken this journey with us!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc2fda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bc2fda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca8e597\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"ca8e597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c28c1e3 elementor-widget elementor-widget-text-editor\" data-id=\"c28c1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"gmail-04xlpa\" style=\"line-height: 26.25pt;\"><a href=\"https:\/\/www.interzen.it\/\" target=\"_blank\" rel=\"noopener\">Interzen&#8217;s<\/a> <a href=\"https:\/\/www.zenshare.it\/en\/the-cloud-of-zenshare-suite\/\" target=\"_blank\" rel=\"noopener\">ZenShare Suite<\/a> <a href=\"https:\/\/www.zenshare.it\/en\/the-cloud-of-zenshare-suite\/\" target=\"_blank\" rel=\"noopener\">Cloud solutions<\/a> are designed to optimize business processes in every area of the organization:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7ce8f elementor-widget elementor-widget-text-editor\" data-id=\"eb7ce8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zenshare.it\/en\/zencrm-customer-relationship-management\/\" target=\"_blank\" rel=\"noopener\">CRM <\/a>&gt; Marketing, Sales, Customer Care<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zenshare.it\/en\/zendms-document-management\/\" target=\"_blank\" rel=\"noopener\">Document Management System<\/a> &gt; Document Register System, Document Management, Workflow<\/li>\n<li style=\"text-align: left;\"><strong><a href=\"https:\/\/www.zenshare.it\/en\/zenproject-project-management\/\" target=\"_blank\" rel=\"noopener\">Project Management <\/a><\/strong><\/li>\n<li style=\"text-align: left;\"><strong><a href=\"https:\/\/www.zenshare.it\/en\/zen-e-orders-service-features\/\" target=\"_blank\" rel=\"noopener\">Electronic Orders and Delivery Notes<\/a> <\/strong><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zenshare.it\/en\/electronic-invoicing-overview\/\" target=\"_blank\" rel=\"noopener\"><strong>Electronic Invoicing<\/strong><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zenshare.it\/en\/purchase-orders-management-prq-po\/\" target=\"_blank\" rel=\"noopener\"><strong>PO \/ PRQ<\/strong><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.zenshare.it\/en\/zenhr-holiday-and-leave-management\/\" target=\"_blank\" rel=\"noopener\"><strong>Human Resources HR<\/strong><\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4219c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d4219c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88bc443\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"88bc443\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d898f71 elementor-widget elementor-widget-text-editor\" data-id=\"d898f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A complete suite of solutions for the digitization of business processes, characterized by innovation, security and scalability.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62e8afe3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62e8afe3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5593ecc5 elementor-invisible\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"5593ecc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6f4c99 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-litho-heading\" data-id=\"2b6f4c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"litho-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"litho-heading elementor-size-default\"><span class=\"litho-primary-title\">Start your innovation journey with ZenShare!\n\n<\/span><span class=\"litho-secondary-title\">\n\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52c8f275\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"52c8f275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2028000e elementor-widget__width-initial elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-litho-button\" data-id=\"2028000e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"litho-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper litho-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-xl \" href=\"https:\/\/www.zenshare.it\/en\/contact-us-for-zenshare\/\" role=\"button\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Button<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Transformation is now a top priority to maintain competitiveness in the market and to keep pace with an ever-changing business environment. Digital change is the right answer to the growing demand for market flexibility. INTERZEN CONSULTING What are the main obstacles for SMEs in the Digital Transformation journey? Limited budget. SMEs may not have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":95414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[186,195,205,207,206,164,204,203,166],"class_list":["post-95455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zenshare-en","tag-crm-en","tag-digital-transformation","tag-document-management-en","tag-documents-register-system","tag-electronic-invoicing","tag-interzen-en","tag-project-management-en","tag-sme-innovation","tag-zenshare-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Transformation for SMEs: why are many companies still hesitating? - Zenshare<\/title>\n<meta name=\"description\" content=\"Digital Transformation for SMEs: why are many companies still hesitating? 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